MagnumXMoschino Launch Party London

After the success of last summer, Magnum have decided to open its doors once more to a chocolate lover’s paradise right in the heart of London. Just a quick walk from Covent Garden or Leicester Square, the bespoke Magnum experience is back! This year, Magnum have teamed up with the fabulous Moschino and Jeremy Scott to bring you a decadent showcase along with your custom-made dessert. Here’s what went down at the MagnumXMoschino Launch Party London.

The location is 21-23 Earlham St, directly opposite where Matilda the musical is currently playing. Stars, press and bloggers were oversubscribed on the launch night last week, so Savannah and I made it there early!

I also bumped into the fabulous Duchess of Fashion too! She hadn’t seen me since pre-bump so was lovely to have a little catch up.

Now, onto the experience itself, creating your very own custom dream Magnum! There are so many options to choose from (you can choose three toppings).

Your ice cream bar is then dipped into your chocolate of choice- I went for white.

Then your toppings are shaken up and poured over before the chocolate sets.

I went for dark chocolate shavings, pistachios and orange peel. All the toppings have allergy information on them so I knew which ones I could have that were gluten free. Then my piece de resistance was finished off in a milk chocolate drizzle.

It was serious pleasure and gave that signature Magnum crunch we all know and love.

The pop up also has a collection of Magnum models to admire. A lot of time and effort has gone into making this a perfect summer London attraction, so what are you waiting for?

You can create your own bespoke Magnum for £5.50 until the 10th September.

Saharasplash x

Enjoyed the MagnumXMoschino Launch Party London ? Next you can read about a blogger’s brunch with Sexy Hair UK.



  1. The Purley Girly 7 July, 2017 / 9:42 am

    Yum! I went to the one last year, it’s so much fun making your own Magnum, then devouring it!

    • saharasplash 10 July, 2017 / 8:24 pm

      At first I didn’t want to eat it but then I started and it was gone! X

  2. Isobel 7 July, 2017 / 12:15 pm

    I love reading about all the launch parties you get invited to! Sounds like such a good place to visit! I also folllow duchess of fashion! Love her style!

    Isobel x

    New post:
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    • saharasplash 10 July, 2017 / 8:25 pm

      Thank you! I’ve worked hard networking a lot and if you ever need any advice then let me know! X

  3. Sinéad 7 July, 2017 / 5:28 pm

    I seriously need to get myself down here on my next visit to London! I have such a sweet tooth and love fashion so this is literally my dream haha!

    Your creation sounded/looked incredible, good choices!!

    Sinéad xo Fabuleuse Du Jour

    • saharasplash 10 July, 2017 / 8:26 pm

      It’s so worth it! Glad you liked, thanks for reading lovely! X

  4. Mollie 23 July, 2017 / 7:26 pm

    Wow I’m so jealous!! Your creation looks seriously yummy, and it’s always so helpful when they have clear allergy information at events like this! I’m definitely going to have to drag a couple of friends along to this, it’s the perfect combo of ice cream and fashion ??

    • saharasplash 24 July, 2017 / 9:31 am

      For sure! Get down there and create your own masterpiece! Xx

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