new London attraction Archives

After the success of last summer, Magnum have decided to open its doors once more to a chocolate lover’s paradise right in the heart of London. Just a quick walk from Covent Garden or Leicester Square, the bespoke Magnum experience is back! This year, Magnum have teamed up with the fabulous Moschino and Jeremy Scott to bring you a decadent showcase along with your custom-made dessert. Here’s what went down at the MagnumXMoschino Launch Party London.

The location is 21-23 Earlham St, directly opposite where Matilda the musical is currently playing. Stars, press and bloggers were oversubscribed on the launch night last week, so Savannah and I made it there early!

I also bumped into the fabulous Duchess of Fashion too! She hadn’t seen me since pre-bump so was lovely to have a little catch up.

Now, onto the experience itself, creating your very own custom dream Magnum! There are so many options to choose from (you can choose three toppings).

Your ice cream bar is then dipped into your chocolate of choice- I went for white.

Then your toppings are shaken up and poured over before the chocolate sets.

I went for dark chocolate shavings, pistachios and orange peel. All the toppings have allergy information on them so I knew which ones I could have that were gluten free. Then my piece de resistance was finished off in a milk chocolate drizzle.

It was serious pleasure and gave that signature Magnum crunch we all know and love.

The pop up also has a collection of Magnum models to admire. A lot of time and effort has gone into making this a perfect summer London attraction, so what are you waiting for?